In anticipation of the first time in more than 50 years the NASCAR Cup Series (NCS) schedule will include a dirt race, Richard Petty Motorsports (RPM) announced a partnership with Food City and Tide at a press conference at the Bristol (Tenn.) Motor Speedway. As part of the agreement, the No. 43 Chevrolet Camaro ZL1 will carry the Tide brand as the primary partner in the NASCAR Cup Series Food City Dirt Race at the Bristol Motor Speedway on Sunday, March 28 with driver Erik Jones.
As part of Bristol Motor Speedway’s 60th anniversary celebration in 2021, the half-mile, high-banked concrete oval will be transformed into a state-of-the-art dirt racing facility for the Food City Dirt Race. The event will mark the first time the NASCAR Cup Series will compete on dirt in the sport’s modern era.
“The Food City Dirt Race marks the first time that the NASCAR Cup Series has competed on dirt since 1970 at the State Fairgrounds in Raleigh, N.C., when Richard Petty took home the checkered flag,” Steven C. Smith, Food City president and chief executive officer, said. “How awesome is it that we have the opportunity to serve as the primary partner of the iconic Richard Petty Motorsports No. 43 Chevrolet Camaro for the running of this historic event at the Bristol Motor Speedway.”
This is the first time a dirt track has been put down for any race at the last great colosseum in over 20 years, and it will likely be the most anticipated.
“We are so proud to have Food City and Tide to partner with Richard Petty Motorsports for the Food City Dirt Race,” Jones said. “Tide has such a rich history in this sport, and I am honored to continue the legacy as a driver behind-the-wheel of the No. 43 Tide Chevrolet Camaro ZL1.”
Tide’s unmistakable logo, the distinctive orange-and-yellow bulls-eye, is on the hood and will adorn Jones No. 43 Chevrolet Camaro ZL1 for the circuit’s return of dirt track racing.
As part of the partnership, Tide is partnering with Food City and Richard Petty Motorsports at the Bristol Motor Speedway to bring NASCAR fans “The Ultimate Dirt Race” Sweepstakes. Three first place winners will each receive one $1,500 Best Buy gift card to be used toward the purchase of a new washer/dryer. Three second place winners will each receive one $500 Best Buy gift card, and three third place winners will each receive free Tide for a year.
The Food City Dirt Race at the Bristol Motor Speedway will be broadcast live on FOX on Sunday, March 28 at 3:30 p.m. (ET). It will also broadcast live on the Performance Racing Network (PRN) and SiriusXM NASCAR Radio.